Lingerie Fighting Championships announced today we have partnered with Scuffle LLC to launch a Roku channel called LFC Network. The channel will carry LFC events as well as a slate of original programming designed to spotlight LFC’s talented cast.
“Having our own channel has been a goal of mine for a long time,” CEO Shaun Donnelly says. “But I knew we needed to reach a certain threshold of content first.”
With 6 events scheduled for 2021 – the most the league has ever done – and the LFC: Exposed! reality series reaching the 100 episode milestone, Donnelly felt the time was right. And coincidentally he had just been contacted by one of the companies shareholders who happened to specialize in creating channels for Roku.
“As a Roku programmer, I felt Roku was the perfect platform to introduce LFC to an even larger audience,” says Gavin Giles, president of Scuffle. “So I pitched the idea and after a few conversations with Shaun I realized we had the same vision for the channel.”
Giles, who has launched two successful Roku channels previously, hopes to have the LFC Network broadcasting as early as August 12. That date is significant as Donnelly and the rest of LFC will be at the Sturgis Motorcycle Rally for the first of three events at the legendary Sturgis Buffalo Chip. All three events will be streamed live at www.lingeriefc.com and then added to LFC Network 30 days later.
“We want to give our fans as many options to consume our content as possible,” Donnelly says. “Roku will be a big part of that.”
While LFC events will be the cornerstone of the new channel, it will be the original programming that really makes LFC Network unique. Donnelly and the fighters have already begun working on shows ranging from a cooking show to a talk show to a scripted comedy in the style of GLOW. The LFC Podcast, which also celebrated 100 episodes recently, will be adopting a new video format so that upcoming episodes can appear on the channel.
“We have some really exciting show ideas planned so stay tuned,” Donnelly says, adding, “I can finally say ‘stay tuned’ and mean it!”